Premium isn’t just a glamorous ambiance or the priciest cut of meat. It’s the experience and community that stays with the customers – the details we tend to miss are what make everything feel and taste premium.
Despite heavy traffic and unrelenting rain, Consistent Frozen Solutions welcomed members of Restaurant Owners of the Philippines (RestoPH) on June 30, 2026, at Amici in Uptown Mall, BGC, to host their very first Typsy Talk, titled, “Raising the Steaks: How Premium Menus and Service Drive Returns”.
Typsy Talk is RestoPH’s talk series that gathers food and beverage industry leaders, restaurant owners, and other industry experts for insightful discussions and a chance to network.
Hannah Sulit, Corporate Brand Manager of Consistent Frozen Solutions, introduced who we are, why we exist, and what we offer our partners. As she presented the roster of restaurants, cafes, and hotels we continue to work with, many guests happily responded, spotting their own establishments on the screen.
Letting OMINO Wagyu Speak for Itself
Following the successful launch of OMINO in the Philippines, Ida Bernardo, Marketing Manager of Consistent Frozen Solutions, spoke further about OMINO Wagyu’s origins and credentials.
But we didn’t want everything to come from our own words, we wanted our guests to taste what we meant by premium quality meat. Guests were served pica-pica roasted beef bolar blade paired with crispy house chips, giving them a delicious introduction to OMINO Wagyu. This was also followed by a Bolar Blade beef pizza and a panuozzo chuck beef, letting guests taste a variety of flavors.
Consistent Frozen Solutions made the case that premium dining isn’t just aobut elevated prices and luxury dining tables. It’s about the mastery and care behind every cut, and the story that mastery tells at the table.
Premium Beyond the Plate
Carlo Agbayani, AVP for Product Development and Marketing, shared an in-depth strategy on “premiumization” and what it truly meant. Premiumization isn’t about segmenting customers by how much they’re likely to spend. It’s about recognizing that many customers want an elevated, premium dining experience at an affordable price.
Carlo explained further that strengthening a premium menu comes down to three things: understanding what customers truly expect from the experience (not just the price tag), creating storytelling moments that let diners actively engage rather than just consume, and building an ecosystem around heritage, provenance, and craftsmanship. These customers don’t return mindlessly, they consider functionality, emotion, and celebratory rituals (birthdays, anniversaries,graduations) when choosing where to eat.
Everyone wants a taste of premium quality, because who doesn’t? But “premium” goes beyond world-class, high-end menus, it is also about amplifying the overall customer experience. Many want to feel attended to, to become a part of the story. Having a sense of belonging rather than a mere transaction.
Raising the Steaks Together
Consistent Frozen Solutions delivers on both fronts – high quality meat and a price that’s worth every peso, so your customers are consistently satisfied. As the industry navigates uncertain times, one strategy that’s proven to always work is to care for the people and give them the best dining experience possible. A strategy, or rather a value, that has kept Consistent Frozen Solutions going.
Consistent Frozen Solutions is a high-end frozen meat supplier trusted by beloved Filipino restaurants, cafes, and hotels. Ready to raise the steaks? Get in touch here, we’d love to be a part of your journey.
